From gigs to relationships
How to shift from transactional one-off bookings to a relationship-driven business that rebooks and refers.
Free download · PDF checklist
Build a speaking business that actually pays you back.
This is not a fluffy starter list. It is a working framework for speakers who are serious about the long game: the systems, the habits, and the mindset shifts that keep a speaking business profitable without burning you out.
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There is a difference between having a message and running a business
Created by Regina Baker-Chenier, "The Speaker Whisperer," to help you go beyond the stage and build a business that runs with purpose, profit, and peace. This checklist shows you how to do both, with clarity, confidence, and consistency.
Unlock the systems, tools, and mindset shifts that sustain a profitable speaking business without burning out.
What you will find inside
Strategic checkpoints across every part of a speaking business, not just the part that happens on stage.
The 7 categories to audit
Every successful speaker audits the same seven areas, from mindset all the way through to marketing. Here they are.
Tools set up properly
CRM, Talkadot, and eSpeakers configured to actually work for you, instead of sitting there looking expensive.
Pricing and team support
The truth about what you charge and who helps you deliver it, which is the part most speakers skip until it hurts.
Systems over hustle
How to build longevity on documented process rather than adrenaline and a good memory.
Money and marketing habits
The financial and marketing routines that separate the hobbyist from the professional, plainly listed.
Get ready to ask yourself questions like these
If any of these make you shift in your seat, the checklist is doing its job before you even download it.
- Are you investing in your speaking business, or just spending on it?
- Are you tracking leads and follow-up like your next five-figure booking depends on it? Spoiler: it does.
- Is your visibility attracting clients, or just collecting views?
- Do you have a documented process that any assistant could pick up and follow?
- Are you building for today, or for beyond the stage?
What professional speakers say
Presented exactly as written. Around here testimonials do not get rewritten, polished, or enhanced.
She helps her clients see their value!
"When Regina Baker talks about developing and maintaining a successful speaking practice, professional speakers should listen. She knows all the ins and outs of identifying opportunities, cultivating relationships, and securing speaking programs that benefit both the program/event manager and the speaker. Regina is an excellent businessperson. She helps her clients see their value and get what they're worth in the marketplace."
Ken SherSpeaker, Executive Coach, Career Consultant & LinkedIn Expert
The best business manager in the business!
"Regina is very likely the best business manager in the speaking business. Her ability to leverage systems, white glove customer service, and manage teams make her an incredible asset to any speaking business. She has great attention to detail and a strong sense of pride in her work. Additionally, she's great at training assistants and helping speakers uncover what's missing in their own business systems that would allow their businesses to run more efficiently and effectively. I cannot recommend Regina enough! In the ten years we've been together, she has helped grow my business beyond what I thought was possible."
Crystal Washington, CSP CPAEHall of Fame Recipient, Speaker, Technology Strategist & Futurist
Master of the Ripple!
"Regina is the master of the Ripple. Her wisdom increased the Ripple of my business. I increased my closed bookings and am utilizing eSpeakers in a highly efficient way. I've been a pro user of eSpeakers since the beginning. Regina opened my eyes to new ways to leverage all of the tools she mentioned."
Pegine EchevarriaMotivational Speaker Hall of Fame, 2025 Inductee into the Legends of Speaking
About the author
Regina Baker-Chenier
Her clients call her "The Speaker Whisperer." She is the powerhouse behind transforming the speaking game. With over a decade of experience under her belt, she spots the clunky processes, smooths them out, and cranks up the productivity and income for her clients.
"I created this checklist after over a decade of working with top speakers. This is what separates the ones who fizzle from the ones who flourish."
Show me what I'm missing
Free PDF checklist. Instant access, no spam, real tools only.